Privacy policy

Last updated: July 18, 2026

Boat Supply Miami operates this store and website, including the data, content, features, tools, products, and related services that we offer to our customers (the “Services”). Boat Supply Miami uses Shopify technology to provide the Services.

This Privacy Policy describes how we collect, use, store, and disclose your personal information when you visit or use the Services, complete a purchase or other transaction, sign up to receive marketing communications, or communicate with us through any other means.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, storage, and disclosure of personal information.

We encourage you to read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood how we collect, use, and disclose your personal information in accordance with this Privacy Policy.

PERSONAL INFORMATION WE COLLECT OR PROCESS

When we use the term “personal information,” we mean any information that identifies you or that can reasonably be linked to you.

Personal information does not include information collected anonymously or information that has been deidentified so that it cannot identify you or reasonably be linked to you.

Depending on how you interact with the Services, where you reside, and what is permitted or required by applicable law, we may collect or process the following categories of personal information:

Contact details, such as your name, billing address, shipping address, phone number, and email address.

Financial information, such as credit or debit card information, financial account details, payment method, payment confirmation, transaction details, and other information related to payment processing.

Account information, such as your username, password, security questions, preferences, and account settings.

Transaction information, such as the products you view, add to your cart, save, purchase, return, exchange, or cancel, as well as your order and transaction history.

Communications with us, including information you provide when contacting our customer service team, submitting a complaint, requesting assistance, or completing a contact form.

Device information, such as device type, browser, network connection, IP address, and unique identifiers.

Usage information, such as how and when you visit, use, or browse the Services and the pages, products, or features with which you interact.

SMS marketing information, such as your phone number, consent status, date, time and method of subscription, opt-out records, message responses, delivery status, link clicks, and other information necessary to manage our text message communications.

SOURCES OF PERSONAL INFORMATION

We may collect personal information from the following sources:

Directly from you, for example, when you visit or use the Services, create an account, make a purchase, complete a form, provide information during checkout, consent to receive marketing communications, or communicate with us.

Automatically through the Services, including information from your device when you use our products or services or visit our website, as well as through cookies and similar technologies.

From Shopify and our service providers, when we engage them to provide technology, payment processing, hosting, analytics, advertising, messaging, order management, shipping, customer support, or other services on our behalf.

From our business partners, advertising platforms, and other third parties, where permitted by applicable law.

HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information for the following purposes:

PROVIDING, PERSONALIZING, AND IMPROVING THE SERVICES

We use your personal information to provide the Services, process payments, manage orders, arrange shipping, facilitate returns and exchanges, maintain your account, remember your preferences, respond to your requests, and provide a personalized shopping experience.

We may also use your information to recommend products related to your purchases, interests, or previous activity on the Services.

MARKETING AND ADVERTISING

We may use your personal information to send you commercial, promotional, and advertising communications by email, text message, postal mail, or other channels for which you have provided consent when required.

These communications may include offers, discounts, news, product launches, recommendations, and reminders related to products you viewed, added to your cart, or left during the checkout process.

We may also use certain information to show you advertisements about our products or Services on our website or on third-party platforms, in accordance with applicable law.

SECURITY AND FRAUD PREVENTION

We use your personal information to authenticate accounts, provide a secure shopping and payment experience, detect, investigate, and prevent fraudulent, illegal, harmful, or malicious activity, protect our rights, and maintain the security of the Services.

If you create an account, you are responsible for maintaining the confidentiality of your login credentials. We recommend that you do not share your password or other access information with third parties.

COMMUNICATING WITH YOU

We use your personal information to respond to your questions, requests, or complaints, provide customer support, send information related to orders, and maintain our business relationship with you.

LEGAL COMPLIANCE

We may use your personal information to comply with applicable law, respond to valid legal requests, cooperate with government or law enforcement authorities, manage litigation or investigations, and enforce our terms, policies, and rights.

TEXT MESSAGES AND SMS MARKETING

When you provide your phone number and expressly consent to receive SMS marketing, you authorize Boat Supply Miami and the service providers acting on our behalf to send you recurring and automated promotional text messages.

These messages may include offers, discounts, news, product launches, recommendations, abandoned cart reminders, abandoned checkout reminders, and other communications related to our products and Services.

Message frequency may vary. Message and data rates may apply according to the terms of your mobile carrier and service plan.

Your consent to receive SMS marketing messages is voluntary and is not a condition of making a purchase.

You may withdraw your consent and cancel marketing text messages at any time by replying STOP to any of our messages.

For assistance, you may reply HELP or contact us at info@boatsupplymiami.com.

After requesting cancellation, you may receive one final message confirming that your subscription has been canceled. After that confirmation, you will not receive additional SMS marketing messages unless you provide consent again.

Canceling promotional messages does not necessarily affect non-promotional communications that may be required to manage a transaction, provide information you requested, or comply with legal obligations.

Mobile carriers are not responsible for delayed, blocked, or undelivered messages. Message availability and delivery depend on mobile networks, carriers, and service providers, and therefore we cannot guarantee the delivery of every message.

By subscribing, you confirm that you are the owner or authorized user of the phone number provided and that you have the authority to give the applicable consent.

If you change, transfer, or stop using the phone number provided, you must cancel your subscription before you stop using it or notify us by emailing info@boatsupplymiami.com.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose your personal information to third parties for legitimate business and legal purposes in accordance with this Privacy Policy.

This may include:

Shopify, technology providers, payment processors, analytics providers, hosting services, customer support providers, order management providers, cloud storage providers, shipping carriers, and other providers that perform services on our behalf.

SMS messaging providers, mobile carriers, phone number providers, message delivery services, link-shortening services, and providers that manage consent, opt-outs, and communication performance.

Business and advertising partners that help us provide marketing services and display advertising in accordance with applicable law and the preferences you have selected.

Third parties when you request, authorize, or otherwise consent to the disclosure, for example, to arrange product delivery or use social media integrations.

Our affiliates or related companies, when necessary to manage our operations.

Authorities, courts, legal advisers, or other third parties when necessary to comply with a legal obligation, respond to a subpoena, court order, or other valid request, protect our rights, or investigate fraudulent or illegal activity.

Third parties involved in a business transaction, such as a merger, acquisition, reorganization, financing, sale of assets, or insolvency proceeding.

We do not sell or share SMS marketing consent records with third parties for their own promotional purposes.

We may share phone numbers and consent-related information only with Shopify and providers acting on our behalf that are necessary to operate, manage, deliver, or monitor our text message program.

OUR RELATIONSHIP WITH SHOPIFY

The Services are hosted by Shopify, which collects and processes personal information related to your access to and use of the Services in order to provide, maintain, protect, and improve them.

Information you submit through the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than the country where you reside.

We may also use Shopify features that incorporate information obtained from your interactions with our store, other merchants, and the Shopify platform.

In certain circumstances, Shopify will be responsible for processing personal information for its own purposes and responding to requests related to such processing. You may review Shopify’s Consumer Privacy Policy and privacy portal for more information about its practices and your rights.

THIRD-PARTY WEBSITES AND LINKS

The Services may include links to websites, applications, or other platforms operated by third parties.

If you access websites that are not affiliated with or controlled by Boat Supply Miami, we recommend reviewing their privacy policies, security practices, and applicable terms.

We do not control and are not responsible for the privacy, security, accuracy, or content of third-party websites or platforms.

Information you share in public or semi-public areas, including social media platforms, may be visible to other users and may be subject to the privacy practices of those platforms.

CHILDREN’S DATA

The Services are not intended for use by minors, and we do not knowingly collect personal information from minors in violation of applicable law.

If you are the parent or legal guardian of a minor who has provided personal information to us, you may contact us to request its deletion.

We do not have actual knowledge that we sell or share, as those terms are defined under applicable law, the personal information of individuals under 16 years of age.

SECURITY AND RETENTION OF YOUR INFORMATION

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no security measure is perfect or infallible, and we cannot guarantee absolute security. We recommend that you do not use unsecured channels to send us confidential information.

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including maintaining accounts, providing Services, managing orders, complying with legal obligations, resolving disputes, and enforcing our agreements.

We may retain records related to SMS consent and opt-outs for as long as necessary to demonstrate compliance with customer preferences, manage future requests, and satisfy legal or regulatory obligations.

When information is no longer needed, we may delete it, anonymize it, or retain it as permitted by applicable law.

YOUR RIGHTS AND CHOICES

Depending on where you reside, you may have some or all of the following rights regarding your personal information:

Right of access. You may have the right to request access to the personal information we maintain about you.

Right to deletion. You may have the right to request the deletion of certain personal information.

Right to correction. You may have the right to request correction of inaccurate or incomplete personal information.

Right to data portability. You may have the right to receive a copy of certain personal information and request its transfer to a third party.

Right to restrict or object to processing. You may have the right to request that we restrict or stop using certain personal information.

Right to withdraw consent. When we process information based on your consent, you may withdraw that consent at any time.

Right to opt out of sale, sharing, or personalized advertising. Depending on where you reside, you may have the right to opt out of certain sales, sharing, or processing of personal information for targeted advertising.

You may exercise these rights through the options available within the Services or by contacting us using the information provided in the Contact section.

We will not discriminate against you for exercising your rights. We may need to verify your identity before processing a request.

You may also appoint an authorized representative to submit a request on your behalf in accordance with applicable law. We may request proof of that authorization and verify your identity directly.

MANAGING COMMUNICATION PREFERENCES

You may unsubscribe from promotional emails by using the unsubscribe link included in each email.

Even after you unsubscribe from promotional messages, we may continue sending non-promotional communications related to orders, transactions, accounts, security, or customer support requests.

You may cancel SMS marketing messages by replying STOP. For assistance related to the SMS program, reply HELP or email info@boatsupplymiami.com.

You may also contact us to request access to, correction of, or deletion of information associated with your phone number, subject to any exceptions permitted by applicable law.

COMPLAINTS

If you have a complaint regarding how we process your personal information, please contact us using the information provided in the Contact section.

Depending on where you reside, you may also have the right to appeal our decision or file a complaint with the applicable data protection authority.

INTERNATIONAL TRANSFERS

We may transfer, store, and process your personal information outside the country where you reside.

Where applicable, we will use legally recognized transfer mechanisms, such as standard contractual clauses or other safeguards approved by the relevant authorities, unless the information is transferred to a country recognized as providing an adequate level of protection.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, Services, or operational, legal, or regulatory requirements.

We will post the updated version on our website, revise the “Last updated” date, and provide any additional notice required by applicable law.

CONTACT

If you have questions about our privacy practices, this Privacy Policy, the use of your personal information, or would like to exercise any of your rights, you may contact us at:

Boat Supply Miami

Email: info@boatsupplymiami.com

You may also use the contact form available on our website.

Boat Supply Miami operates exclusively as an online store. We do not have a retail location open to the public and do not offer in-person pickup.